While the Internet is known to have people hate on a post just ofr the attention, the response to her public gripe was overwhelmingly positive.
The prevailing support was a rarity for sure, but also telling of how many people experience the same issue when all they want to do is set out to pick up something to wear.
“H&M hugely values all customer feedback. It is only ever our intention to design and make clothes that make our customers feel good about themselves, any other outcome is neither intended nor desired. H&M’s sizes are global and the sizes offered in the U.K. are the same in all the 66 markets in which we operate in and online.
As there is no global mandatory sizing standard, sizes will differ between brands and different markets. Our dedicated, in-house sizing department works according to an average of the sizes and measurements suggested by the markets we operate in. H&M sizes are continually reviewed by our in-house sizing department.”