9. New beauty products
At the beginning of the 20th century, the beauty industry started developing really rapidly offering ladies new devices for improving their appearance. The devices, by the way, looked really weird with some of them even looking more like torture devices than beauty products. However, women weren’t really scared of experimenting and they used the new inventions: devices for freezing freckles, removing acne, changing the shape of the nose, and many other things.
A client at the beauty salon of Helena Rubinstein having a milk bath with air bubbles and a special anti-aging facial mask, 1937.
In the 1910s, in Eastern Europe and America, beauty salons became popular. The founder of a famous chain of beauty salons where the first professional cosmetologists worked was Helena Rubinstein. She was the one who invented waterproof mascara and separated the 3 types of skin: normal, dry, and oily, also recommending a special skin care regimen for them.